Entrepreneurs have to be plucky, motivated, and ambitious, but they don’t have to be entirely self-motivated. Managing good relationships with your communities can have a range of benefits and accepting your social responsibility (often called corporate social responsibility in large business) can help you do that. But, how do you do it and what, exactly, are the benefits?
Helping Other Entrepreneurs
One of the easiest ways you might be able to give back to your community is to recognize that there are others trying to make the exact same journey as you, but they might be a little further behind or more disadvantaged than you were. If you want to invest, then invest in other entrepreneurs, offering your experience, guidance, and business links to those that are capable and worthy of your trust. Building a strong business community also means building a strong network for yourself, which can lead to highly valuable partnerships.
Getting Involved in Local Events and Organizations
Every community has its fair share of nonprofit organizations, usually dedicated to tackling specific issues affecting either the local population or a percentage of people more widely. Haval Dosky writes in his blog on the benefits of sponsoring these events, offering an easy way to donate time and money in a way that also gives your brand positive visibility. People can see that you’re donating your assets, be it your time, money, skills, or reach, to helping an effort for good, which can tie your brand to positive associations.
Launch Your Own Charity Drive
Partnering with local organizations can help give them just the boost they need to meet fundraising goals and bring attention to issues that might be flying under the radar. However, if there is an issue that is important to you that isn’t being covered by local organizations, there is nothing to stop you from launching your own charity drive or event. Aside from improving the visible reputation of the business, it’s a good way of showing that your values actually match what you propose that they are, allowing people to trust your branding a little more easily.
Build a Culture of Volunteerism
If you’re running a business, then there’s a good chance you’re not the only person with the drive, motivation, and ability to start giving back. Charlotte Nicol writes about the benefits of encouraging employees to volunteer, whether it’s by offering them the time or being open to picking up causes that are recommended by the majority of your team members. Not only can you do your good for the community with all of the benefits that this entails, but you can also offer to contribute in a way to the things your employees care about, as well.
Taking social responsibility seriously is an investment. You won’t always see it pay off immediately, but it will build a stronger connection, a more reputable brand, and affect the lives of those in your community in a positive way. This can lead to all manner of benefits and, of course, more customers, when done well.