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The Danger of Downtime and How to Avoid It

Visibility – this is the word that we want you to keep in mind as you read this article. What does it mean to be visible? Or, rather, what does it mean for a company to be visible? Visibility ensures that individuals can locate your business or brand online. With high visibility, a quick internet search will provide crucial information. They will know what you sell, whether you have a reputation for quality and if they want to buy from you.

Without a high level of visibility, users cannot find your business brand. Without visibility, you will have no chance of turning them into customers and achieving the high levels of profitability that you want in your business model.

That brings us downtime. If your company crashes or has any type of tech issue, there’s a possibility that customers won’t be able to find your business at all. That doesn’t just mean that you’ll miss out on potential sales. It’s worse than this because you could actually be forgotten and ultimately replaced. So, let’s examine this issue and explore the best ways to avoid it.

What Causes Downtime?

Various issues can cause downtime in your business. It’s quite possible that the downtime you experience is routine. For instance, you might be maintaining your website and if that’s the case then it will be down for a brief time.

Other issues can be more significant. For instance, you might find that your website is down due to a hack. Some of these are not even designed to steal from you. Instead, it could be a DNS server attack.

After a hit like this, you won’t show up on the SERPs at all even while your site continues to operate. You can learn more about DNS server attacks on

Technical issues can also cause downtime. Don’t forget your website is running on software. An issue with this software could lead to big trouble and stop your site from loading for a large section or indeed all of your customer base.

How to Avoid It

If you are going to experience regular downtime, then you need to make sure that this is scheduled correctly. Choose the right point and you’ll find that most customers won’t even notice. They’ll appreciate this too and that’s why banks maintain their apps or website at about 4am in the morning for their local audience, usually on a weekend.

You can also think about investing in managed IT services. Solutions such as are particularly valuable and will allow you to focus on other aspects of your company. You can rest easy knowing that everything from standard maintenance of your IT network to sophisticated security solutions are in place.

Finally, you should make sure that you are backing up your business . With the right backup in place, you can get things back up and running in your business in a matter of minutes instead of days or even months.

We hope you see now how important visibility is and why you must avoid downtime as much as possible. You can learn more on

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