Find the best financial tools available today

Marketing Ideas

Developing the Identity of Your Brand

You, as a professional, have your own personal brand to consider as you move through your career and grow your reputation for

Giving Your Brand That Extra Staying Power

When you are designing a brand for your business, you need to ensure that it is going to really stand the test

Five Common Website Mistakes Made by Small Businesses and How to Avoid Them

Setting up a website is an easy way to enhance the success of your business, as it gives you a chance to

A Step-by-Step Guide on How to Bring Your Brick-and-Mortar Store Online

During these uncertain times, business owners are trying everything they can to adapt quickly to the changing economy. The number of brick-and-mortar

How to Successfully Market a Physical Product

Marketing a product is very different to marketing a service. While services can be more complex to promote because they rely on

Could QR Codes Boost Your Marketing Strategy?

QR codes are a great marketing tool but they are often overlooked, especially by small business owners. But that’s a real shame

3 Simple Marketing Tactics to Promote to Older Customers

There are aspects of marketing we can all overlook. When you are a blogger or you are marketing something to a very

SEO Is the Long Game, Don’t Short Change Yourself

It is a popular misconception that SEO is an immediate change. That you will spring from the 20th Google Search page to

Why SEO Is Important for Business

SEO, or search engine optimization, is a critical component of online marketing. With more and more commerce shifting to digital spaces, SEO

4 Ways to Convince Online Customers to Make a Purchase

To increase your business sales, you not only need the right products, but you also need to be able to market them