Are you starting to build up online promotion for your business? If so, then it’s important to make sure that your campaign is ticking off the right boxes. There are a few different possibilities to consider here that will ensure your promotional strategy is firing on all cylinders.
The Right SEO
You do need to make sure that you are investing in the right type of SEO. It’s important that you don’t fall into the trap of blackhat marketing tactics. This is going to kill your business stone dead and it is definitely the last thing that you want.
However, you also need to use the right positive SEO tactics. Our recommendation would be to explore semantic SEO. Instead, of using a specific keyword, you build content around a key concept. This is going to help you address market trends and ensure that you are keeping up to date with the competition.
You need to ensure that you are creating fantastic content. This content needs to connect with your target audience. It has to be enough to make them want to learn more about your business brand and what you can offer them. The right content won’t be promotional. It will answer key questions and tie directly into the SEO strategy that we mentioned above. It should be created to a high level of quality and match the standards that your customers will expect. Many marketers stress that content is going to be the most important aspect of any campaign, regardless of brand or industry.
You do need to make sure that you are thinking about mobile and how many customers will be accessing your site or your brand through a mobile device. The answer is a lot. According to research the majority of your traffic is now probably going to come from a mobile device. There are a few concerns to keep in mind here. For instance, you need to make sure that you are exploring the most popular mobile devices. You also need to think about developing your own mobile application. In doing so you will provide your customers with another way to access your company and crucially one that they actually want you to deliver. There are lots of companies like Code Particle that can help you gain the results you need in this area.
Finally, you do need to make sure that you are engaging with your target audience online. There are lots of ways to do this but the best approach is always going to involve social media. With the right social media strategy, you can make sure that you show some skin with your business brand. This doesn’t mean risque content. Rather, it simply relates to providing that your business is more than a number-crunching machine. Figuratively, social media provides you with a way to let your hair down and be more relaxed with how you engage. Look at Wendy’s social feed for a great example of this: