Boosting your business curb appeal doesn’t need to be difficult or time-consuming. In fact, sometimes it’s the smallest changes that make the biggest difference.
Hanging baskets or even planters at either side of the door can really make your business appear more welcoming. They add a splash of colour and they also make your business look well-cared for. If you just aren’t sure what flowers to opt for then try and choose ones that are hardy and that don’t require full and direct sunlight. This is especially the case if your business is in the middle of a city centre because other business signage may provide some degree of shade at various points of the day.
Invest in a Welcome Mat
It won’t cost you a lot to buy a welcome mat, but it can make all the difference to your customer experience. Consider getting one personalised with your company name, or even invest in one that has your brand colours. If you want to take things to that next level, then it helps to give the paving outside your business a little TLC too. Hiring a commercial paving company is now easier and more affordable than ever before, so do your research and choose someone reputable for the job.
Maintain Your Signage
Paint can peel over time, and your business signage can fade under intense sunlight too. If you want to give your customers the best impression of your business, then you need to update your business front every couple of years. This will give your company a new lease of life, and it will also make it way easier for you to get more foot traffic too. When upgrading your front, try and focus on your window framings and even the paint inside too.
It’s important that you change your business display from time to time. This is especially the case if you work in retail. If you don’t change what’s in your window every now and again then your customers may think that you never have any new products. They may see your store as being stale, and they may become disinterested. If you want to avoid this then make sure that you update your display at least once a week. This will keep passers-by interested and it will also make it way easier for you to encourage more traffic.
Make It Clear
When someone walks past your business, they should be able to tell immediately what you offer. If you are not clear in your advertisement, then this can cause you to lose out on a ton of sales. If you want to avoid this then consider updating your signage and make your discounts or deals crystal clear. This will help you to make your business look way more professional and it will also help you to show your customers that you are the real deal. If you aren’t sure how to make your business offerings clearer, then try and look to your competition for inspiration.