When you decide to work as a copywriter, if you’re going to be working freelance, then one of the very first things you should have locked down is your niche. Having a niche is important because it enables you to set yourself apart from the competition and make sure that you’re not just seen as another generalist copywriter who can do a bit of everything alright, but nothing really spectactular.
The truth is, copywriters who are earning good money and able to make themselves lifelong careers are the ones who have chosen to position themselves correctly by choosing a nice of some kind.
Whilst many people think that choosing a niche is hard or complictaed, it really isn’t that difficult or something you really need to overthink too much, and there are basically two ways that you can approach choosing your niche. One is too choose an industry specific type niche, so let’s say for example, you choose to work in either the medical or educational industry, and you could then narrow that down by looking to work somewhere like a Trade School Advertising Agency to gain specific experience. Or the other way you could go if you want to work in different industries is you could choose your niche according to type of copy, so for example, you could focus on creating marketing copy, or sales copy.
The other thing that’s important to remember is that just because you choose a specific niche, doesn’t mean you’re tied to it for the rest of your life – you can easily change your niche anytime you like, but it’s simply a good idea to have one to begin with.
So, in this post, we’re going to share with you some tips on how to pick your niche as a copywriter.
Your Passions and Talents
Typically as a copywriter, you’re going to spend a large portion of your time in writing mode, and when you’re not writing, you’ll be researching and compiling the material to base your writing on, so it makes sense that you should be passionate about the things you’re writing about. You can make a list of the things you’re passionate about and also where your talents are to help you narrow down your niche.
Your past Skills and Experience
Throughout your life, you’ll have come into contact with various industries and will have had different experiences that shape your interests today – whether these were through jobs, through school, or simply through life experience, making a note of your past skills and experience is definitely a good way to start identifying possible copywriting niches.
The Markets with Most Earning Potential
Not all copywriters are paid equally, and whilst much of that has to do with choosing (or not choosing) a niche, a lot of it also depends on the market you’re choosing to get into. For example, highly skilled markets such as tech, medicine, science, and engineering will always be considered to be higher paid when it comes to copywriting because a lot of the writing is very technical and detailed in nature, so this is also something that should be considered when choosing your niche.