The Covid-19 pandemic wreaked havoc globally, affecting millions of businesses across multiple industries. With restrictions easing and people getting out and about more, many companies and brands are looking to bounce back quickly. In this guide, we’ll explore some effective ways to attract customers in the post-lockdown era.
Safety should be a key concern for every business owner. With the virus still a very real threat, employers and entrepreneurs must take steps to ensure they comply with public health guidelines and regulations and make their staff and clients feel safe. Customers want reassurance and they want to be able to shop, browse, seek advice or enjoy dining out, catching up with friends or treating themselves without worrying about catching or spreading the virus. Use posters and signs in-store, let customers know what you have changed and what you are doing to prevent illness, and issue clear instructions. Be mindful of the fact that some people will feel a lot more confident than others when it comes to getting back to something that resembles normality.
Messaging and Marketing
One of the most crucial tasks to undertake during the pandemic is to use marketing and messaging to communicate with customers, tell them about what has been happening at the business over the last year and explain how things have changed. You can use everything from how-to guides and video clips to interviews and interactive demos to prepare people to shop safely and help them to navigate new experiences and procedures with confidence. Send out personalized emails, update your social media feeds and add blog posts and video clips to your website.
The pandemic has changed the way we work, learn and shop. While there have been serious challenges, which not every company has been able to overcome, there have also been silver linings. The situation has created opportunities for innovation and creative thinking, and many businesses have adapted, evolved and diversified. It’s hugely beneficial to look out for emerging trends and to cater to new customer demands and desires. From stocking up on chairs and tables from stores like National Outdoor Furniture, Inc. to create an al fresco dining spot and offering online delivery to running a click and collect service and diversifying product ranges, there are several ways to boost sales.
Reviews and Ratings
We are spending more time online than ever before and online sales have soared. As well as buying products, consumers are also spending time researching online and reading reviews and feedback. Over 90% of people now check reviews before making a purchase or contacting a business. If you’re looking to supercharge sales, it’s an excellent idea to encourage new customers and existing clients to leave comments and rate your business. You can also incentivize referrals and recommendations to spread the word.
After an incredibly challenging year for businesses, restrictions are easing and there is a light at the end of the tunnel. If you’re on a mission to come back stronger, and you’re keen to attract customers, there are several ways to boost sales. Communicate with customers, provide detailed information about safety and hygiene, share news about services, opening hours and safety procedures and try to cater to new and emerging trends. Encourage customers to leave reviews and feedback and look to be as flexible and adaptable as possible.