One of the hardest things about exhibiting at an event is knowing how to attract delegates to your stand. Whether you’re demonstrating your products or hosting an incredible sale, you want to be sure you’re attracting as many people as you possibly can to your stand during an event.

Whilst it may seem impossible at first, there are lots of tips and tricks you can pick up along the way to help ensure you have an incredible footfall. With that in mind, here are 5 ways to attract delegates to your stand at an event.

Ensure Your Stand Is Engaging and Social

One of the best ways to attract attention to your stand is to ensure your stand is as engaging and social as it can be. Once you start to attract the attention of a couple of delegates, you will find the rest will follow as their curiosity piques. Whether you’re interactive technology or hosting a social media competition, you want to ensure people to leave your stand feeling as though they have had an experience. For more information when it comes to using social media at events, you can visit this site here.

Think About Your Stand Design

Another important aspect to consider is your stand design, as this is one of the first things delegates will see when they’re walking around the exhibition hall. Some things you might want to consider include:

• Is your stand accessible? Will people with disability aids be able to access it?
• Does it clearly show your branding? Will people recognise you from afar?
• Can people easily get around? Is it built for a large footfall?
• How much space do you have? What can you realistically do in the space you have?
• What will you do to draw attention?

For more ideas, you can visit this site here: eventdisplay.com.au.

Incorporate Event Technology Where Possible

Another great way to attract people to your stand is to think about whether or not you can incorporate event technology. From virtual reality to LED screens, you may be surprised what you can do if your budget allows it. For a guide to event technology, you can visit this site here.

Invest in High-Quality Event Staff

If you want to attract people to your stand without having to focus on design, it might be worth investing in high-quality event staff. Although you will need a couple of your own team members there, hiring staff is a great way to ensure you’re covering all bases.

Consider Becoming an Event Sponsor

Finally, if you’re looking to attract attention to your stand then becoming an event sponsor is a great route to take. Not only will this mean your name will be displayed throughout the event but it also means people will feel compelled to visit your stand.

Are you exhibiting at an event soon? What can you do to attract delegates to your stand? Did we miss anything? Let me know your thoughts and ideas in the comments section below.