Non-profit organizations face one of the biggest challenges of all when it comes to marketing: a lack of money. To be able to operate, grow and raise awareness for the chosen cause without spending a significant amount of money can seem next to impossible in a world where digital advertisers have a seemingly unlimited amount of money to spend on their marketing strategy. The budget that you do have is needed to help to support your business, from equipment and staff to IT support at houkconsulting.com.
However, the one thing that most non-profit organizations have that can put them in an elevated position is that they are passionate and driven by a cause, that often feels more important than themselves.
Here, we will look at three strategies to help you get noticed in a densely populated digital environment – without spending lots of money.
Allocate a Small Budget to Promote Your Content on Social Media
Ok, so in this article, we are focusing on ways of marketing without spending lots of money, but the fact is you do need to spend a small amount of money somewhere. It is pretty unavoidable. We think that these days, the best use of this budget is on social media. Sure, you can promote for free, but between the thousands of other non-profit and for-profit organizations that you are competing against, and Facebook (and the other social media networks) algorithms, you are highly unlikely to be seen unless you spend a bit of money. Social media is a fantastic way of reaching a targeted audience for a relatively low budget.
Organize PPC Through Google AD Grants
In business, the use of PPC (pay per click) is well known as a reliable marketing technique, but what is not known widely is that Google offers a grant program, which allows non-profit organizations to advertise for free. There are, of course, a few limitations as to what you can earn from each click through, and there is a specific ‘budget’ you can use each month, but let’s face it, every little helps! Google Ads, like social media, are an excellent way to get the attention of a wide range of interested customers.
Grab Attention with Video
With non-profit organizations, the chances are you are trying to awaken emotions. One of the best ways of doing this is through video as it automatically connects with your audience. Think of the videos online that have gone viral – if you can grab attention and can get a large group of people viewing it, you can make an awful lot of money. Some platforms, such as YouTube, allow you to monetize videos, so it is always a good way of making some extra money.
Don’t let the fact that your budget is restricted hold you back from growing your nonprofit organization with a clever, effective, and affordable marketing strategy. It won’t be long before you are reaching a massive audience and making them see that your cause is worthwhile.