When it comes to marketing your business it can be hard to know where to start, especially if you have never received and marketing training before. Although people may have told you how important it is to market your business, finding the time, budget and resources to get yourself started is just as hard as it looks. To help get your feet off the ground, here are 5 easy ways you can better market your business.
Use PPC Advertising for Targeted Reach
If you’re looking for a targeted approach to marketing and you want to reach people that you know will be interested in your products and services, you may want to consider using PPC advertising. Whilst it may be quite an expensive approach to take, you have complete control over the types of people that see your ads. You can either use Google Adwords or use demographic and interest targeting to boost your posts on Facebook and Instagram. For tips and tricks when it comes to using PPC, you can visit this site here.
Create a Viral Video
A great way to get people’s attention is to create a video that you know they’re going to share. Whilst it doesn’t have to necessarily advertise your product, it does have to reflect your brand to a certain extent. Although creating a viral video can be hard, the results it can bring are absolutely incredible. For a guide to creating a viral video, you can visit this site here.
Use Google Maps Marketing
If you rely on a local community for your product or business, you may want to consider using Google Maps Marketing. By claiming your business on Google and optimising it for search, you could show up in some of the top results when people search for a specific place in a specific location. Not only will it make you look more professional, but it can also drive a lot more traffic to your business – whether that be online or through direct contact.
Advertise on TV
Depending on the budget you have available, you may find it incredibly beneficial to advertise your product on TV. It’s an incredibly expensive route to take in terms of budget and production, but getting your product seen in front of thousands of people at any one given time can give you a great ROI. Think about what kind of programmes your target audience will be watching, and aim to have your advertisement shown during the commercials.
Work with Influencers and Bloggers
Although it’s still a pretty new concept, working with influencers and bloggers is a great way to get your name out there. Looking at those that have a similar target audience to you, you can find people that can advertise your products. They’ll be able to share their own personal experiences, influencing people to go out and buy the product for themselves.
Are you struggling when it comes to marketing your business? What changes can you make? Let me know in the comments section below.