The pandemic has undeniably changed many things, including how consumers shop – and these new behaviours are set to stay. With more and more people shopping online from the safety and comfort of their own homes, it’s never been more crucial for businesses to invest in developing their eCommerce platforms and growing their online presence.
Here are five tips to help you be successful and find your footing in this rapidly growing eCommerce playing field.
The ultimate goal of any business is to increase its customer reach, resulting in increased sales and revenue. This is why optimisation is essential if you want your eCommerce company to grow and be successful. If you aren’t the most knowledgeable about IT and technology, don’t fret, there are plenty of companies out there with experts who can help you professionally set up your site and keep it running. This, alongside structured cabling to optimise your data and communication networks for greater performance, will ensure that your website and eCommerce platform is fast and responsive. Not only will this make the customer experience smoother, but it will also increase your online traffic and encourage your clients to come back.
Be Unique in Your Approach
To stand out in such a competitive market, you should always try to be unique in your approach when it comes to marketing and selling your products, even if the products or services aren’t unique themselves. Get to know your customers by doing some consumer research, allowing you to target them more effectively or find a niche audience for specific products.
Make Sure That Your Platform Is User Friendly
A mobile and tablet user-friendly platform is essential for any eCommerce platform. Thanks to the exponential shift towards mobile browsing and online shopping, a well-designed, optimised, and responsive platform is vital for entrepreneurs who want to grow within this ever-increasing space. A responsive website will react to a mobile or tablet’s screen size, so build your website with your mobile browsing viewers in mind to stay ahead of the trends and in the competition.
Use High-Quality and Compelling Visuals
Good quality images can make or break a sale when it comes to online purchasing. Humans are visual creatures, and therefore, quality matters, with 67% of consumers confirming that the product image can sway their purchasing decisions. For your eCommerce business to be a success, you need to provide various images of your products for your customers at a range of different angles and all of the highest quality. Ensure that they can all be seen clearly by using a clean white backdrop, and provide a concise copy of the product description underneath your images.
Think Like a Customer
And finally, and perhaps the simplest yet most important tip of all, think and approach all of your strategies as if you were the customer yourself. Take note of what your customers like and don’t, and the products and services that are selling well. This way, you can adapt your inventory so that you don’t end up stuck with a mass of orders that don’t sell and cause you to lose money. Adopt the same strategy for your social media and marketing campaigns and remember that it doesn’t actually matter what you like; what matters is if your customers will.